Relevant Design and Advertising Experience
EPIC Behavioral Healthcare, St. Augustine, FL
Marketing Specialist, 2/23 - Present
I love using Adobe Creative Cloud programs like InDesign, Photoshop, Illustrator, Premiere Pro, Lightroom, and Acrobat to craft eye-catching marketing materials for print and digital platforms. I get to juggle various exciting tasks, from coordinating and executing marketing plans to designing fun projects and fundraising events. I also enjoy editing videos, keeping our WordPress websites and Google Business profiles up to date, managing online auctions, creating engaging email campaigns, and generating vibrant social media content. On top of that, I have the pleasure of being the assistant coordinator for the Flower Expo, Taste of St. Augustine, and Race to the Taste events from 2022-2024. I'm also the coordinator for the St. Augustine Recovery Fair. It's a busy but fulfilling journey!
Responsibilities and skills include:
- Photography and Video production
- PowerPoint Presentation
- Fundraiser campaigns and events
- Press Releases and copywriting
- AI Content Creation
- Managing Google Business
- Creative Strategy, PR & Planning
- Campaign Management & Evaluation
- Brand Management Advertising
- Content Marketing & Copy-writing
- Digital Marketing & SEO
- Social Media Marketing
- Email & Direct Marketing
- Web Development & Design
- Digital Analytics & Reporting
- Project & Event Management
- Vendor & Agency Relationships
- Customer Service & Engagement
Norco Industries, Boise, ID
Digital Services Coordinator, 11/21– 4/22
I had the pleasure of taking on a variety of exciting tasks! I handled administrative duties, proofread our marketing materials, and helped create new workflows for our fantastic marketing team. We started a brand-new Facebook page and refreshed the Graphic Stand Manual together. I also enjoyed designing help-wanted images for Facebook and LinkedIn and creating fun nametags and cheerful Christmas cards. On top of that, I crafted custom water bottles and worked on some cool Camtasia animations, giving the Employee Handbook a fresh look!
Idaho Press, Nampa, ID
Multimedia Account Executive, 06/21-11/21
I'm all about building and nurturing a vibrant sales pipeline in my role! I enjoy developing relationships with key advertisers, media buying agencies, and municipalities. I'm here to help clients with questions about digital advertising, DOOH videos, publications, and sweepstakes. I love sharing recommendations with decision-makers and handling all the sales paperwork, including advertising contracts. I'm skilled in using Office 365, cloud applications, and CRM software like Brainworks, Titan, and Xfinity, and I enjoy planning our sales activities daily, weekly, and monthly.
• Increased revenue from an average of 34% to over 178% within the second month of employment.
Freelance Graphic Design, 10/97 – 11/21
I happily take on all aspects of running a small business, from accounting and contracts to billing and customer service. I love turning client creative briefs into successful projects while following the best industry practices. I've had the pleasure of working with diverse clients, including a golf course, a real estate firm, a spa dealer, a ranch, construction contractors, a lumber company, a barber, several retail shops, and various nonprofit organizations. This variety allows me to meet different needs with expertise, and I enjoy every moment!
Grand County Newspapers, Granby, CO
Sky-Hi Daily News, Advertising Consultant, 6/07 - 1/08
(Acquired by Colorado Mountain News Media, 6/07)
Developed advertising campaigns for current customers and utilized cold calling, networking, and public relations to establish opportunities to consult with new clients. Other duties: Ad traffic, billing, assisting co-workers, training new employees, referring stories to the editorial staff, and graphic design.
• I coordinated and produced a supplement worth more than $40,000 in revenue during the acquisition.
Winter Park Manifest Advertising Manager, 6/04 - 6/07
Maintained all responsibilities of a graphic designer, plus cultivated and managed an extensive customer base ranging from small business owners to corporate accounts, resort areas, and municipalities. I developed our new business through cold calling, networking, advertising, new products, and marketing.
• Increased revenue more than any other advertising representative
• Won many awards from the Colorado Press Association
Grand County Newspapers, Graphic Designer, 6/02 - 6/04
I designed many ads for various clients in a fast-paced, deadline-oriented environment. My responsibilities included pagination, file revisions, website edits, digital photography for advertisements, and editorials.
• Redesigned supplement that won Best Advertising Special Section
• Promoted to Advertising Manage
Supervisor and Teaching Experience
Citi Bank, Meridian, ID
Customer Service Representative, 12/19 - 06/21
Used outstanding communication skills to answer phones with a friendly, clear, confident tone. Identified, acknowledged, and solved clients' requests, Including website issues, account edits, and payments. Followed compliance and made decisions in the client's best interest while maintaining economic value—used Salesforce content management system for client information.
Quest Diagnostics, Pacific Northwest
Patient Services Supervisor: Southern Oregon, Eastern Washington & Idaho, 5/17 – 10/19
Responsible for all daily operations of facilities, staff, and client relations. I maintained lean, safe, and professional sites while keeping costs down. Staffing responsibilities include interviewing, hiring, training, coaching, supervision, and staff development. Tracked ongoing performance, provided corrective action, performed performance reviews, and followed attendance and time cards. Prepared schedules with minimal overtime while maintaining adequate coverage for all facilities.
Other Duties: account management, accounting, inventory, new facility locations, and client contract preparations. I traveled to California, Alaska, Idaho, Washington, and Oregon facilities. I investigated, resolved, and responded to complaints. I ensured the responsibilities of my territory by overseeing metrics and presenting a territory overview to top management. I assisted with Peace Health's acquisition.
• Opened a new Patient Service Center within a two-week deadline
• Onboarding Idaho territory opened and closed facilities
• 24 facilities and over 35 employees
Good Samaritan Regional Medical Center, Corvallis, OR
Phlebotomy Supervisor 10/16 – 5/17
Insured staff followed union and OSHA guidelines. Prepared schedules for the hospital and two outpatient locations that required coverage of twenty-four hours, seven days a week. Interviewed, hired, and trained new employees and performed performance reviews.
• Developed a new training program and updated standard operating procedures
Mayo Clinic, Jacksonville, FL
Outpatient Lead - Davis Building, 12/12 to 9/16
Evening Shift Lead - Mayo Hospital, 10/11- 12/12
Lab Support Technician - Phlebotomist, 6/09- 10/11
I was on the SCOPE Core team for Lab Support Services. We designed workflows to include Soft Lab and Soft ID computer programs. Then, I created the training material for Soft ID and Soft Lab super-user and end-user training. My daily duties include following OSHA guidelines, coordinating staff, performing phlebotomy, processing samples, stocking supplies, training staff, pending reports, scheduling, and making time-card adjustments.
• Developed, scheduled, and instructed Soft lab and Soft ID classes for over 100 staff members. (The go-live was the best startup Mayo has had, Per the Rochester SCOPE Team)
• Awards: Employee of the Month, March 2011, and Bright Idea Award, August 2011
• Promoted to Lead, August 2011
Education
Bachelor of Arts Degree, Art Institute of Colorado -Denver, Colorado 09/21/01 (Dean’s list)
Certifications
Interaction Design Foundation - Psychology of E-Commerce: How to Sell Online - Top 10%
Udemy Copy-writing
Udemy Social Media Digital Marketing
Udemy Digital Marketing Master Class
Udemy Digital Design Master Class
Udemy Copywriting class
Awards
Colorado Press Association
2003 Best Advertising Special Section 3rd place
2005 Best Classified 2nd place
2005 Best Advertising Campaign 2nd place
2006 Best Black & White Ad 3rd place