Relevant Marketing Experience
EPIC Behavioral Healthcare, St. Augustine, FL
Marketing Specialist, 2/23 - Present
As EPIC’s Marketing and Events Coordinator, I manage several key initiatives, including photography and event coordination for significant community events such as the Flower Expo, Taste of St. Augustine, Race to the Taste, and Ancient City Kids Days. I also oversee the EPIC Recovery Fair and lead the redesign of the EPICbh.org website.
My responsibilities include creating radio ads, writing magazine articles, and making guest appearances on the “904 Now” show. I independently execute marketing plans, design engaging fundraising material, and develop dynamic social media content for various event platforms.
Additionally, I handle video editing and create social media reels while ensuring that EPIC’s brand remains consistent across all channels. I update WordPress and Weebly sites, manage Google Business profiles, and coordinate the online auctions and events for Big Brothers Big Sisters. I also develop effective email campaigns and oversee bulk mailing projects to drive engagement and enhance brand awareness. Finally, I coordinate media buying, develop press releases, and update online calendars for multiple events.
Norco Industries, Boise, ID
Digital Services Coordinator, 11/ 2021– April 2022
As the Digital Services Coordinator, I managed and enhanced Norco’s online presence by creating and scheduling engaging Facebook posts, proofreading marketing materials, and designing weekly Constant Contact newsletters. I also conducted media research and purchases to ensure optimal outreach. My design responsibilities included creating PowerPoint presentations, IT screen savers, name tags, holiday cards, water bottle graphics, and video captions and developing the employee handbook. I successfully transitioned the Norco Facebook page from Classic to the New Experience, ensuring a seamless user experience. Additionally, I led recruiting campaigns across print, digital, GIFs, social media, and vehicle graphics. I maintained up-to-date Google, Yelp, and Facebook profiles, responded to inquiries, and performed HTML updates to add promotional content to the website. I also managed employee photography, providing professional portraits and headshots.
Idaho Press, Nampa, ID
Multimedia Account Executive, June 2021 - Nov 2021
As a Sales and Marketing Consultant, I successfully drove sales growth by developing strong relationships with key advertisers, media buying agencies, and municipalities. I provided customized solutions to client inquiries across various digital marketing channels, including web, mobile, social media, GEO-fencing, programmatic advertising, digital out-of-home (DOOH), video, and traditional print marketing (daily, weekly, and supplemental). During my time, I increased revenue by over 178%, achieving a significant jump from 34% in my second month. Additionally, I led the redesign of the 24-page City of Caldwell Recreation Fall Guide, enhancing its visual appeal and effectiveness as a vital marketing tool for the municipality.
Freelance Graphic Design, 10/97 – Present
As a design side business owner, I create custom digital and print marketing materials tailored to each client’s needs. With extensive industry experience, I deliver high-quality designs on time and within budget. I’ve worked with diverse clients, including golf courses, real estate companies, and nonprofit organizations, and I enjoy helping them bring their visions to life through creative solutions.
Grand County Newspapers, Granby CO,
(Acquired by Colorado Mountain News Media, 6/07)
Sky-Hi Daily News, Advertising Consultant, 6/02 - 1/08
As Advertising Manager for the Winter Park Manifest (6/04 - 6/07), I maintained graphic design responsibilities while cultivating and managing a diverse client base, including small business owners, corporate accounts, resort areas, and municipalities. My proactive approach to business development, through cold calling, networking, and innovative marketing, contributed to my success in increasing revenue more than any other advertising representative. During this time, I was honored with multiple awards from the Colorado Press Association for outstanding work. I began my career at Grand County Newspapers as a Graphic Designer (6/02 - 6/04), designing advertisements and managing pagination in a fast-paced, deadline-driven environment. My contributions were recognized when I won the Best Advertising Special Section award and was promoted to Advertising Manager.
Supervisor and Teaching Experience
Citi Bank, Meridian, ID
Customer Advocate, 12/19 - 06/2021
In my role in the Customer Advocacy Department, I answered phones in a friendly and confident manner, ensuring client requests were identified and resolved. I addressed website issues, account edits, and payment inquiries, consistently achieving a Highly Effective rating for customer engagement. My performance led to a promotion to the management team within seven months. I was recognized for achieving 100% in NPS (Net Promoter Score) and rSAT (Relative Satisfaction), reflecting my commitment to exceptional customer service.
Quest Diagnostics, Pacific Northwest
Patient Services Supervisor, 5/17 – 10/19
As the supervisor, I oversaw daily operations for multiple facilities across California, Alaska, Idaho, Washington, and Oregon. I played a key role in the Peace Health acquisition, ensuring a smooth transition and integration of operations.
I successfully opened a new Patient Service Center within two weeks and was instrumental in onboarding the Idaho territory and relocating, opening, and closing various facilities. I managed 24 facilities and over 35 employees and ensured operational efficiency and high-quality service delivery at all locations.
Good Samaritan Regional Medical Center, Corvallis, OR
Phlebotomy Supervisor, 10/16 – 5/17
Mayo Clinic, Jacksonville, FL
Lab Support, 12/12 - 9/16
In my roles at Mayo Clinic Jacksonville, I held progressive positions from Lab Support Technician (6/09 - 10/11) to Evening Shift Lead (10/11 - 12/12) and ultimately, Outpatient Lead (12/12 - 9/16). As a key member of the Lab Support Services SCOPE team, I was instrumental in integrating workflows to incorporate Soft Lab and Soft ID programs, optimizing operational efficiency across the department. My responsibilities included ensuring compliance with OSHA guidelines, managing staff assignments, performing phlebotomy, processing lab samples, and overseeing the stocking and maintenance of supplies. Additionally, I was in charge of training, reporting, scheduling, and managing timecards for staff. I developed, scheduled, and instructed Soft Lab and Soft ID training sessions for over 100 employees, enhancing team knowledge and skills. I was honored with Employee of the Month in March 2011 and received the Bright Idea Award in August 2011.
Education
Bachelor of Arts Degree, Art Institute of Colorado -Denver, Colorado 09/21/01 (Dean’s list)
Certifications
Interaction Design Foundation - Psychology of E-Commerce: How to Sell Online - Top 10%
Udemy Copy-writing
Udemy Social Media Digital Marketing
Udemy Digital Marketing Master Class
Udemy Digital Design Master Class
Udemy Copywriting class
Awards
Colorado Press Association
2003 Best Advertising Special Section 3rd place
2005 Best Classified 2nd place
2005 Best Advertising Campaign 2nd place
2006 Best Black & White Ad 3rd place